Summary: - Campus
placement or campus interview is the program conducted within educational
institutes and provides jobs to students pursuing or in the stage of completing
the programmed. In this programmed, industries visit the colleges to select
students depending on their ability to work, capability, focus and aim.
Recruitment is one of the most important functions for any
organization as they seek knowledgeable professionals to fill up the right
positions. Companies these days have been relying a lot on campus recruitment
to fill up the vacancies. This method is comparatively new but is one of the
best ways to get the right resources for a company. While the companies get the
best talent from different universities, students too get a chance to start
their career with some of the best companies in the corporate world. Every
university should have a placement cell to help the students find the right job
where they can hone their skills and prepare for a bright future ahead.
Students seeking admission in a good university should seek
information about its placement cell to be able to know their chances of
landing up a good job after they complete their course. Campus placements are
beneficial for the students in more than one way. The students get exposed to
the corporate environment at the right time and learn how to prepare themselves
for the competition. Placement cell in a university implies that the university
management is serious about the career of the students. This is why it is a
wise decision to choose a university that offers placements to its students.
Inner and Outer
Branding
Employer branding is carried out by companies in the form of
pre-placement talk which is a very effective medium of presenting and
attracting the right pool of prospective employees. The key to an impactful PPT
is by being transparent on Business Processes, Company background, terms of
employment, expectation from the candidates and growth opportunities.
The Student community has pre-conceived notions about
various job profiles and myths surrounding the nature of various jobs. The onus
is on the corporate through constant engagement programs with students.
Internal branding for corporate can be done by promoting the
USP & growth aspect of the specific company by doing company specific
briefing sessions before the hiring process. Organizations need to highlight
their corporate culture, benefits package, the work-life balance offerings and
any other kinds of programs that would appeal to this generation. Candidates
can also brand themselves by getting placed through campus recruitment, it
always carries credibility to candidate profile and this will help developing
on self-branding. There are various self- branding aspects like facial
expression, attire (Packaging), attitude, confidence, and presence of mind.
Research and Industry
internship prospect
Campus is a place where students get exposed to the peer
group as well as the corporate. Industry internship is the most unique
opportunity that students get to experience for a lifetime. It serves as a
prelude to the placement season. Unlike Dissertation and thesis, Internship
Program is not just about preparing a report, it's about utilizing the
experience of working with co-workers from multiple backgrounds, it also gives
you a picture of corporate world, communicating with various functions &
understanding of job functions with various growth aspects in the specific
function.
Research is all about creating a pool of knowledge. Research
helps students to decipher their immediate next plan of action. Research is
most important tool for a student to become a primary source of knowledge and
information. The world is gradually becoming a place for specialists. Mastering
a particular subject or streamlining one's area of interest is the need of the
hour.
Empanelment Mechanism
Corporate looking for Gen Y are investing in strong and
ingenious campus program by mapping the domestic educational institute on a
list of criteria to participate in campus hiring plan. More than 50 percent of
the organization in India looks for quality of student, media report,
reputation of institute, accreditation, infrastructure, permanent faculty,
student and faculty ratio, and sometimes a good pool of experience candidates.
There are many such more criteria which distinguish an institute from other
institutes, such as, performance of the placed student from campus, alumni
network, industry experience visiting faculty and research published by the
permanent faculty members.
Understanding the
change and challenges
There is a massive change in the demand pattern in the
industry & institutes, which has resulted in paradigm shift in recruitment
industry, as well as the selection guidelines at institutes. In current
scenario there is no concept of "Dream Job". Working at MNC or going
abroad for project are no more a big deal, what matters is your job profile,
job responsibility and in area you want to master yourself. Majority of youth
are forced to see other's picture in their own mirror because the biggest
challenge at every milestone is influences by numerous socioeconomic, cultural
and psychological forces.
Creating conducive
environment for learning
Learning in today's world is a two way communication.
Experiential Learning and learning through practical approach is the need of
the hour. Theories that had been imparted for ages do not always hold relevance
in today's fast changing corporate world. Modern day students are given the
liberty to question classroom teachings and Institutes have gradually become
melting pots of ideas that had lead to creation of many successful start ups.
Nice article on Campus Recruitment.
ReplyDeleteRecruitment is one of the most important functions for any organization as they seek knowledgeable professionals to fill up the right positions.
ReplyDeleteIt is very important to be recruited by campus of college. Because there is so much struggle in walk in interview outside the college.
ReplyDelete